Main PageCpm Vs Cpc: Which Type Of Ad Network Should I Monetize My Blog With?
CPM & CPC ad networks are created for a reason. I believe the reason why both exist separately sometimes is To help you monetize your site properly with the best possible options that will maximize your site's traffic. Now the issue is knowing whether you are to use Cpc or cpm to monetize. I'll do my best to help you make this decision in this post.
![cpm-vs-cpc[1].png](http://jackobian.com/attachments/cpm-vs-cpc-1-png.125/ "Click this image to show the full-size version.")
Types of ad Networks / ad Types based on CPC and CPM
There are 3 different classes of ads or ad networks when you want to consider them with these 2 broad category.
1. CPC only: These ads display on your site and only make money when someone clicks on them.
2. CPM ads: these ones helps you to make money only by page views. So, whether someone clicks it or not, you will still be able to earn. CPM ads are the mostly the preferred form of monetization because sometimes you find out that users intentionally avoid ads which is a selfish act. But there is nothing you can do about it. You can't and shouldn't convince anyone to click your ads. So, CPM Ads will help you earn even when someone doesn't click.You have to understand that CPM meansCost per 1000 page views.
3. CPM vs CPC ad Networks
These are hybrid ads. They run and make money both by simple page views and also by clicking. So, if someone visits a page where the ad is active, you'll surely earn some money and if the person clicks the ad, it's additional money.
So, they are about the very best type of adverts one can run on his site.
But there is a glitch. Cpm/Cpc hybrid Ads as you'll expect offers less Cpc & cpm than the other 2 ad types.
This is simply because you have 2 earning means and the earnings will be well above the other singular types of ads. So, ad networks have to do a lot of work in ironing out the best bids for cpm/Cpc ads.
So, How do one choose the best monetization means for his site in terms of Cpc & Cpm?
I'll answer this question based on experience and what I had seen with my own personal ad campaigns and the answer for all I know may not be the same always.
Should I use Cpc ads?
Cpc ads can be great, really great but that's if you have an audience that will really click it. For example, if your site is about Reviews & you review phones online, hotels or anything that has a link to be purchased or viewed online [which is literally everything these days], you should opt for this. Because people will naturally want to click to find out more about what you are dealing with.
In this case, Cpc will be your magic earning means. You really should go for it.
In essence, if your site is about reviews or anything that attracts people with a ready mindset of leaving to check out more of what is being talked about, Cpc is cool.
I know you may be thinking that people will always want to check out more about a topic but wait till you read down.
Also, Cpc ads are best for sites with little but targeted traffic and review sites.
When should I Monetize my site with Cpm ads?
Cpm ads can come to the rescue if you have a lot of traffic, like 10,000 page views daily. REMEMBER Cpm is simplysimply the amount they are paying you for every 1000 views.
Some simple Cpm Mathematics
Say, Cpm for an ad is $2
And you get 600 page views in a day.
If you had gotten 1000 page views, your earnings would have been $2 but since it's 600, your earnings can be calculated as
2*600/10001000 = $1.2
So, given a Cpm of $2, and you get 600 page views, you'll get $1.2
So, you can see that CPM is cool but it's great when you have a lot of traffic but people on your site doesn't seem like the category that will like to leave for example. If you are running a social network, people will most likely ignore your ads. This is because they came to your site to chat and meet friends so anything else will most likely be a distraction which the user will ignore.
So, in situations like this, you should go with Cpm ads which won't require anyone to click anything before you earn. Examples of sites that can monetize effectively through such means is http://facebook.com ,http://eskimi.com
These sites can easily monetize via cpm because they have a lot of traffic and can easily make several dollars without anyone clicking anything.
Cpm/Cpc Ad Types
These ones are universal. Anyone can use it. If you believe that you fall in between the two main categories, you can easily opt for the hybrid and successfully make money from your site..
Rounding up... Choosing the best ad type for your site
You should know that there is no sure means of totally optimizing your site to the optimal state for state but it's by a combination of several methods, a lot of trials and testing and constant tweaking that him achieve the very best earnings with your site.
I advise you don't push your site too hard until you have some traffic then you can start trying different ad networks.
Singular vs Hybrid Networks
This is another question that people frequently ask. Should I go for ad networks that supports both cpm and Cpc or should I go for the specific ones?
The answer is never sure.
Some ad networks likehttp://propellerads.com that flies the flag oflone Cpm ad network are really good but also ad networks like Adsense that flies both ads are also awesome so I guess in this case we have to fall back to thetweaking and testing part of the whole monetization process.
Hence, to know whether you should use only Cpc, cpm or the hybrid ad networks, you should test it out and know which one works best for your blog.
How much Traffic do I need before I start monetization?
Another very important question people normally ask.
To answer this question, I'll say there's no amount of traffic that you should target before which can start monetizing your blog.
Actually the question of monetization can be answered in a thousand ways by just 100 people. So, generally, websites and blogs that are very niche specific can easily sell something and make lost of money with their blogs but others that deals on varied traffic has to rely on the power of masses if they must make good money out of their blog!
Hence, check your site well, if you can sell anything [you almost always can], then go ahead and sell. If you can't do this effectively, you should grow your traffic and monetize with the large traffic you have.
That's that about the question of, how should I monetize my blog? Cpc or Cpm?
If you have any related questions, you are welcome to ask.
Types of ad Networks / ad Types based on CPC and CPM
There are 3 different classes of ads or ad networks when you want to consider them with these 2 broad category.
1. CPC only: These ads display on your site and only make money when someone clicks on them.
2. CPM ads: these ones helps you to make money only by page views. So, whether someone clicks it or not, you will still be able to earn. CPM ads are the mostly the preferred form of monetization because sometimes you find out that users intentionally avoid ads which is a selfish act. But there is nothing you can do about it. You can't and shouldn't convince anyone to click your ads. So, CPM Ads will help you earn even when someone doesn't click.You have to understand that CPM meansCost per 1000 page views.
3. CPM vs CPC ad Networks
These are hybrid ads. They run and make money both by simple page views and also by clicking. So, if someone visits a page where the ad is active, you'll surely earn some money and if the person clicks the ad, it's additional money.
So, they are about the very best type of adverts one can run on his site.
But there is a glitch. Cpm/Cpc hybrid Ads as you'll expect offers less Cpc & cpm than the other 2 ad types.
This is simply because you have 2 earning means and the earnings will be well above the other singular types of ads. So, ad networks have to do a lot of work in ironing out the best bids for cpm/Cpc ads.
So, How do one choose the best monetization means for his site in terms of Cpc & Cpm?
I'll answer this question based on experience and what I had seen with my own personal ad campaigns and the answer for all I know may not be the same always.
Should I use Cpc ads?
Cpc ads can be great, really great but that's if you have an audience that will really click it. For example, if your site is about Reviews & you review phones online, hotels or anything that has a link to be purchased or viewed online [which is literally everything these days], you should opt for this. Because people will naturally want to click to find out more about what you are dealing with.
In this case, Cpc will be your magic earning means. You really should go for it.
In essence, if your site is about reviews or anything that attracts people with a ready mindset of leaving to check out more of what is being talked about, Cpc is cool.
I know you may be thinking that people will always want to check out more about a topic but wait till you read down.
Also, Cpc ads are best for sites with little but targeted traffic and review sites.
When should I Monetize my site with Cpm ads?
Cpm ads can come to the rescue if you have a lot of traffic, like 10,000 page views daily. REMEMBER Cpm is simplysimply the amount they are paying you for every 1000 views.
Some simple Cpm Mathematics
Say, Cpm for an ad is $2
And you get 600 page views in a day.
If you had gotten 1000 page views, your earnings would have been $2 but since it's 600, your earnings can be calculated as
2*600/10001000 = $1.2
So, given a Cpm of $2, and you get 600 page views, you'll get $1.2
So, you can see that CPM is cool but it's great when you have a lot of traffic but people on your site doesn't seem like the category that will like to leave for example. If you are running a social network, people will most likely ignore your ads. This is because they came to your site to chat and meet friends so anything else will most likely be a distraction which the user will ignore.
So, in situations like this, you should go with Cpm ads which won't require anyone to click anything before you earn. Examples of sites that can monetize effectively through such means is http://facebook.com ,http://eskimi.com
These sites can easily monetize via cpm because they have a lot of traffic and can easily make several dollars without anyone clicking anything.
Cpm/Cpc Ad Types
These ones are universal. Anyone can use it. If you believe that you fall in between the two main categories, you can easily opt for the hybrid and successfully make money from your site..
Rounding up... Choosing the best ad type for your site
You should know that there is no sure means of totally optimizing your site to the optimal state for state but it's by a combination of several methods, a lot of trials and testing and constant tweaking that him achieve the very best earnings with your site.
I advise you don't push your site too hard until you have some traffic then you can start trying different ad networks.
Singular vs Hybrid Networks
This is another question that people frequently ask. Should I go for ad networks that supports both cpm and Cpc or should I go for the specific ones?
The answer is never sure.
Some ad networks likehttp://propellerads.com that flies the flag oflone Cpm ad network are really good but also ad networks like Adsense that flies both ads are also awesome so I guess in this case we have to fall back to thetweaking and testing part of the whole monetization process.
Hence, to know whether you should use only Cpc, cpm or the hybrid ad networks, you should test it out and know which one works best for your blog.
How much Traffic do I need before I start monetization?
Another very important question people normally ask.
To answer this question, I'll say there's no amount of traffic that you should target before which can start monetizing your blog.
Actually the question of monetization can be answered in a thousand ways by just 100 people. So, generally, websites and blogs that are very niche specific can easily sell something and make lost of money with their blogs but others that deals on varied traffic has to rely on the power of masses if they must make good money out of their blog!
Hence, check your site well, if you can sell anything [you almost always can], then go ahead and sell. If you can't do this effectively, you should grow your traffic and monetize with the large traffic you have.
That's that about the question of, how should I monetize my blog? Cpc or Cpm?
If you have any related questions, you are welcome to ask.