The Advantage(s) of Buying a Website

The Advantage(s) of Buying a Website

The big advantage of buying a site is you don't have to establish an audience and wait for the site to be indexed within search engines.
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Most webmasters, even those that don't know their SEO from their XML, will understand the benefit of link exchanges.

Even the most poorly managed sites should have some form of backlink network developed and return a result in the major search engines.

It may not be a top ten search result but it will be a result ready for you to optimize and improve.

Taking over a mature site (at least 12 months old) will mean you avoid the Google sandbox, a significant perk of buying established web property.

It really depends at what stage you take over a website as to how much of a step-up you gain and will no doubt reflect how much the owner will expect to receive for it (traffic for cash in simple terms).

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