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Top 7 Website Acquisition Strategies
Before undertaking a search for a website acquisition, a smart web user entrepreneur will stop and think about what she wants the site to do and how it will fit within her overall web business.
Here is a list of top 7 strategies to consider when buying a new website:
(1) Buy a site that has targeted traffic for a product or service you already produce or sell.
You can direct traffic from the new site to your products/services through advertising, email list or sales pages. This is a great way to establish a customer base very quickly but you have to be confident that the traffic is quality, targeted traffic.
(2) Buy a site to generate advertising revenue.
In this instance, you might not change the site other than by working to increase the amount of traffic and improve the performance of advertisement on the site.
Once you own the rights to the content, you can then further leverage it by repacking and republishing the content in other ways.
(3) Buy a site specifically to flip it quickly.
This is perhaps the most risky venture (day trading) because you need to find sites that are clearly underperforming with the potential for a big upside result after you complete your renovation.
(4) Purchase a community driven site.
A site with a massive forum filled with a nice target niche audience can be a gold mine to an entrepreneur.
(5) Look for a site operating in a highly popular keyword niche.
Keywords drive search engine traffic and if you can pick the trends before they become trends, you may own some valuable property.
(6) Remove the competition or merge with the competition.
In this case, you buy competing websites or negotiate a merger to combine with them to create one large enterprise.
Depending on the industry you operate in, this can be a very smart strategy to create market dominance.
One of the best examples is website hosting. Often, smaller hosts are brought up by larger hosting businesses with the result increased stability and professionalism.
(7) Purchase a site strictly for the domain name.
Obviously in this case, you don't care too much about what is already developed in website content, you just want the street address (URL).
If you're good at picking trends, you might see the future value in a domain name before the market realizes it.
• There are many other options available for how to use a new website and of course what you do with a new website and what type of website you search for will depend on your skills, the industry you operate in and your cash to spend.
Remember to take some time listing a few goals you want your new website to achieve and strategize exactly what you will do with the website before you buy it.
Before undertaking a search for a website acquisition, a smart web user entrepreneur will stop and think about what she wants the site to do and how it will fit within her overall web business.
Here is a list of top 7 strategies to consider when buying a new website:
(1) Buy a site that has targeted traffic for a product or service you already produce or sell.
You can direct traffic from the new site to your products/services through advertising, email list or sales pages. This is a great way to establish a customer base very quickly but you have to be confident that the traffic is quality, targeted traffic.
Don't fall into the trap of buying a high traffic site that consumes lots of bandwidth but doesn't have the type of user you can leverage for revenue, otherwise you might be buying a liability, not an asset.
(2) Buy a site to generate advertising revenue.
In this instance, you might not change the site other than by working to increase the amount of traffic and improve the performance of advertisement on the site.
Once you own the rights to the content, you can then further leverage it by repacking and republishing the content in other ways.
(3) Buy a site specifically to flip it quickly.
This is perhaps the most risky venture (day trading) because you need to find sites that are clearly underperforming with the potential for a big upside result after you complete your renovation.
(4) Purchase a community driven site.
A site with a massive forum filled with a nice target niche audience can be a gold mine to an entrepreneur.
(5) Look for a site operating in a highly popular keyword niche.
Keywords drive search engine traffic and if you can pick the trends before they become trends, you may own some valuable property.
Consider if you could guess what tomorrow's will be and buy the sites with established keyword rich content before they become mainstream topics and overpriced.
(6) Remove the competition or merge with the competition.
In this case, you buy competing websites or negotiate a merger to combine with them to create one large enterprise.
Depending on the industry you operate in, this can be a very smart strategy to create market dominance.
One of the best examples is website hosting. Often, smaller hosts are brought up by larger hosting businesses with the result increased stability and professionalism.
(7) Purchase a site strictly for the domain name.
Obviously in this case, you don't care too much about what is already developed in website content, you just want the street address (URL).
If you're good at picking trends, you might see the future value in a domain name before the market realizes it.
• There are many other options available for how to use a new website and of course what you do with a new website and what type of website you search for will depend on your skills, the industry you operate in and your cash to spend.
Remember to take some time listing a few goals you want your new website to achieve and strategize exactly what you will do with the website before you buy it.
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